Google Pixel 10 Launch: Google has officially set the stage for its biggest hardware event of the year, with the Made by Google 2025 keynote scheduled for Wednesday, August 20. After months of speculation and leaks, tech enthusiasts finally have a confirmed date to mark on their calendars.
But here’s what makes this launch particularly exciting: we’re looking at seven new devices hitting the market, while three others that many hoped to see won’t make an appearance.
The Big Day: What to Expect
The Pixel 10 lineup will begin shipping and hit stores on August 28, giving Google just over a week between announcement and availability. This timing puts Google in an interesting position, launching slightly later than last year’s Pixel 9 series but still beating Apple’s expected iPhone 17 announcement by several weeks.
The event itself promises to be substantial. Google is teasing the latest on “Pixel phones, watches, buds, and more”, which gives us a pretty clear roadmap of what’s coming. For longtime Pixel fans, this marks a significant milestone – the tenth generation of Google’s flagship smartphone line.
Seven Devices That Will Steal the Show
The Core Smartphone Lineup
Google has confirmed its Made by Google event will take place on 20 August 2025, where it will unveil four new models: the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and the Pixel 10 Pro Fold. Each device represents Google’s continued commitment to AI-first experiences, though don’t expect dramatic design overhauls.
The standard Pixel 10 is shaping up to be the most interesting entry in the lineup. The base-model Pixel 10 will evidently come with a telephoto camera in addition to the expected wide and ultrawide shooters, marking the first time Google has included three cameras on its entry-level flagship. This change alone could make the regular Pixel 10 significantly more appealing to photography enthusiasts who previously had to step up to Pro models for telephoto capabilities.
For the Pro models, Google appears to be taking a “if it’s not broken, don’t fix it” approach. The Pixel 10 Pro and Pro XL will maintain similar camera setups to their predecessors, focusing instead on software improvements and the new Tensor G5 chip’s capabilities.
The Pixel 10 Pro Fold deserves special attention. The Pixel 10 Pro Fold could see a $200 price decrease, lowering the cost to $1,599, making it more competitive against Samsung’s foldable offerings. This pricing strategy could finally make Google’s foldable accessible to a broader audience.
Wearables and Audio
The Pixel Watch 4 may feature two new buttons, positioned along the left edge, above and below the speaker, though their functionality remains unclear. What we do know is that the watch will launch in two sizes and run the latest Wear OS 6, bringing Google’s Material 3 Expressive design language to your wrist.
According to a prominent leaker, Arsène Lupin on X, Google is reportedly preparing to launch the next-gen Pixel Buds A-Series. The leak states that the Buds could arrive in Fog Light, Hazel, Iris, and Strawberry. These Pixel Buds 2a represent Google’s continued push into the affordable audio market.
New Accessory Category
Perhaps most intriguing are the rumored Pixelsnap accessories. According to a recent rumor, the Google Pixel 10 series may come with Qi 2.2 compatibility. The tech giant appears to be referring to this group of accessories as “Pixelsnap” and could end up resembling Apple’s MagSafe charging systems. This could include wireless chargers, charging stands, and ring stands designed specifically for the new phones.
Three Notable Absences
Pixel Tablet 2 – Officially Shelved
It’s reportedly been cancelled due to concerns about poor sales, though Google may just be skipping a generation, with some evidence that a Pixel Tablet 3 could still be in the works. This cancellation reflects the challenging tablet market and Google’s struggle to find its footing outside smartphones.
Pixel 10a – Timing Issues
While Google is certainly working on the Pixel 10a, it’d be a huge surprise to see it launch alongside the flagship Pixel 10 series, especially as the current Pixel 9a was only released in April. Google has maintained a consistent pattern of launching its A-series devices several months after the flagship lineup, and 2025 won’t break that tradition.
Pixel Buds Pro 3 – Too Soon
Given that the Buds 2a are rumoured and Google seems to be settling into a two-year update cycle for the Pros, it’d be a surprise to see a third-gen model. The Pixel Buds Pro 2 launched in September 2024, making a 2025 Pro refresh unlikely.
The Technology Behind the Magic
Tensor G5: A Game Changer
Unlike earlier Tensor chips, which were manufactured by Samsung, the G5 is reportedly being produced by TSMC using a 3nm process, promising significant improvements in performance and efficiency. This manufacturing change represents Google’s most ambitious chip project yet and should deliver meaningful improvements in battery life and AI processing power.
The switch to TSMC manufacturing could address many of the thermal and efficiency concerns that plagued earlier Tensor chips. Users should expect snappier performance and longer battery life, particularly during AI-intensive tasks.
Software Excellence
Google is also integrating Gemini Nano, its on-device AI model, to handle contextual tasks such as real-time suggestions, smart replies and in-app assistance. These will run seamlessly with the upcoming Android 16. The combination of Android 16 and the new Material 3 Expressive design should make these devices feel significantly more fluid and responsive than their predecessors.
Pricing and Availability Strategy
Google appears to be taking a measured approach to pricing. These prices are identical to the Pixel 9 series, suggesting the starting prices of all four models will remain the same in the UK and US for most models. This pricing consistency, combined with meaningful hardware and software improvements, could make the Pixel 10 series an attractive upgrade for users holding onto older devices.
The decision to potentially reduce the Pro Fold’s price while maintaining pricing elsewhere shows Google’s understanding of market dynamics. Foldables need to become more accessible to achieve mainstream adoption, and a $200 price cut could be exactly what the category needs.
Google Pixel 10
The Pixel 10 series represents Google’s maturation as a hardware manufacturer. Rather than chasing dramatic design changes or bleeding-edge specifications, Google is focusing on refinement and its core strengths: photography, AI integration, and software experience.
Despite only subtle design changes, the Pixel 10 series reaffirms Google’s strength: the deep integration of software and hardware. For users invested in Google’s ecosystem, these devices promise to be the most capable and cohesive Pixel experience yet.
The August 20 launch date puts Google in an interesting competitive position, launching after Samsung’s summer foldables but well before Apple’s fall iPhone event. This timing could help Google capture attention during a traditionally quiet period in the smartphone calendar.
As we approach the launch date, the Pixel 10 series shapes up to be less about revolutionary changes and more about evolutionary perfection. Sometimes, that’s exactly what users want: familiar design with meaningful improvements under the hood. Google seems to have learned that lesson well.
ALSO READ: Samsung Galaxy Z Fold 8 vs. Foldable iPhone: A Crease-Free Clash Awaits in 2026